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admin on Thursday, March 24th, 2011 |
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How my First Book Generated Over $30-million in a Decade…
But first; What do martial arts and writing and marketing a book have in common?
More than you can imagine… Writing a book requires focus and creative self-discipline, just like the martial arts.
Marketing a book requires courage, careful execution, and a calm control when surrounded by chaos, just like the martial arts.
Martial arts has been my passion since my first class in 1974. I started teaching professionally in 1976 and continue to enjoy a rewarding career as the martial arts’ “Teacher of Teachers.”
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With my wife Janet and Dr. Oz after appearing on his show
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The $30-Million Book
In 1993, in an effort to help my fellow school owners enjoy success without selling out, I wrote my first book, Black Belt Management.
The book sold as a manual in three ring binder for $149. In the first 18-months I sold over 1,000 of them.
I paid off my house sold my schools and created the first professional association for martial arts schools and the first trade journal.
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 The Book that Started it All in 1993 |
A Life Changer
Black Belt Management changed my life and the entire martial arts profession.
Over a decade, the businesses generated over $30-million. That would have never happened without me completing and marketing Black Belt Management.
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 One book starts a revolution
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I’d Like to Help You with Your Book
While I will never leave the martial arts, I do enjoy helping people with ideas for a book bring that idea to a reality.
The world is full of great starters, but it’s those of us who can finish the project who always reap the rewards.
Few projects illustrate that as much as seeing your book all the way through publication and deep into a well-planned marketing attack.
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Success as an author can truly change your family tree |
We All Need a Coach
In the martial arts, we seek out master instructors with years of experience to guide through the ranks until we earn our black belts.
I’d like to be your instructor and guide you through the challenging, but throughly rewarding process of becoming a successful author.
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A good book leads to speaking engagements worldwide.
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